Project Tag: business

Project Summary

The original project, started in 2012, was to design a new company website for Meyer Accounting & Tax. The new website featured a completely new layout and design which was designed to better suit the current needs of the business, primarily the need to expand other services and appeal to new clients.

The Problem

The company’s old website was outdated, not user-friendly, focused only on one aspect of the business, and did not appeal to younger generations. A complete redesign of the website was necessary to fix these issues and to meet the company’s business needs. The new website utilized more modern website design methodologies to improve the look, feel, and organization of the site to make it more accessible and user-friendly.

The Solution

A main feature of the redesign made all content accessible with one or two clicks, without unnecessary content pages that merely redirect to other pages without offering new content. The new layout featured new pages and information that was used to expand the company’s payroll, accounting, and other services for business clients. It also included features to appeal to a younger market, which the company wished to expand into to keep up with the number of tax clients lost annually due to retirement, such as a sleeker layout with pictures and updated graphics, a link to allow visitors to “like” the company’s Facebook page, and a page for company newsletters.

Many of these added features were preserved when I redesigned and rebuilt the site in 2018 to give it a refreshed user experience and take advantage of new improvements in web design (HTML5 and CSS3). In addition to adding mobile support, an Admin Area was added to allow the business owners to update the content of the site and upload newsletters to be emailed to subscribed users.

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